Press Release

PR Contact:
Kristen Plemon
Account Executive
C. Blohm & Associates, Inc.
netTrekker Contact:
Laura Hannah
Brand Marketing Manager
For Immediate Release
October 25, 2010
BrainPOP ESL Now Available With netTrekker to Support English Language Development
Integrated offering from netTrekker and BrainPOP provides engaging digital resources and tools to help non-native speakers learn English

CINCINNATI — Oct. 25, 2010 — netTrekker a leader in the delivery of digital K-12 educational resources, is offering BrainPOP ESL as an additional content collection within its educational search tool to provide schools and districts with seamless, quick access to the standards-based content their teachers need to support English language learners. The partnership combines netTrekker, the leading educational search tool used by millions of students across the globe, with BrainPOP's new award-winning ESL resource.

The number and diversity of English language learners has increased by more than 150 percent since 1990. Now, approximately one in 10 students in U.S. schools are non-native speakers. Educators are seeking resources that leverage the capabilities of digital technologies to provide engaging, personalized learning experiences that enable students to successfully develop English-language reading, writing, and speaking skills.

Developed by experienced language educators, BrainPOP ESL uses lively, engaging content to teach English to speakers of other languages. Lessons are built around animated movies and supporting features that reinforce vocabulary, grammar, pronunciation, reading comprehension, and writing skills. New concepts are couched in everyday situations, adding context for learners and helping them master idiomatic and cultural nuances. Versatile and easy to use, BrainPOP ESL assumes no prior knowledge of English, and effectively addresses diverse learning styles.

With BrainPOP's animated educational resources fully accessible from within netTrekker, teachers can quickly and easily find relevant resources to incorporate into the classroom to address the unique and varied learning needs of English language learners. netTrekker is accessible anytime, anywhere to enable teachers to extend learning opportunities beyond the classroom walls and facilitate parental involvement, providing critical support for non-English speaking families.

netTrekker provides more than 300,000 safe, educator-reviewed digital resources from around the Web and from partner offerings that span the entire K-12 curriculum. Students and teachers can locate appropriate resources by grade level, subject area, standard, reading level, media type, and more. With Universal Design for Learning and a variety of innovative features designed to support personalized instruction, netTrekker enables teachers to support every student's individual needs and help them succeed. These features include Read Aloud support and a Dictionary/Translation Hot Key that help foster English language and literacy development. Teachers are able to bookmark, organize and share resources, as well as assign them to students for project-based learning to strengthen students’ knowledge and skills.

Subscribers have the option to upgrade their netTrekker accounts to include access all BrainPOP products — BrainPOP Jr. (K-3), BrainPOP, BrainPOP Español, and BrainPOP ESL — from within their netTrekker results.

About BrainPOP

BrainPOP (www.brainpop.com) creates animated, curriculum-based content that engages students, supports teachers, and bolsters achievement. Our proven and award-winning educational resources, uniquely suited for 21st century learning, include BrainPOP Jr. (K-3), BrainPOP, BrainPOP Español, and BrainPOP ESL. All are supported by BrainPOP Educators, an online professional community more than 100,000 teachers strong and featuring over 800 free resources. Aligned to academic standards and easy to use, BrainPOP sites host more than 8 million visits each month.

About netTrekker

netTrekker is dedicated to enhancing the learning environment by providing highly effective technologies that deliver rich educational content to students and teachers in a safe, relevant, easy-to-use format. The netTrekker product portfolio includes educational search tool, netTrekker Search and personalized student workspace solution, igotta. netTrekker also provides solutions focused on professional development, global services and print-to-digital transition of education agencies and publishers. Founded in 1999, netTrekker is widely recognized as the first standards-based educational search tool and is currently serves millions of students and is present in over 18,000 K-12 public and private schools across U.S., Canada and Puerto Rico.