C. Blohm & Associates, Inc.
Brand Marketing Manager
Cincinnati, OH, June 30, 2008 - Weekly Reader's century-long tradition of reaching and teaching kids has gone digital! Thinkronize Inc. today announced that Weekly Reader Express, a digital collection of K-12 articles and resources from Weekly Reader's flagship collection of classroom magazines, is now exclusively available on netTrekker, the nation's #1 safe educational search engine.
For over 100 years, teachers and students have come to trust Weekly Reader to deliver engaging materials that connect classroom learning with world events. Now subscribers of netTrekker will have the option to upgrade and receive Weekly Reader Express, a searchable compendium of articles, teacher's guide materials, and reproducible activities from eleven Weekly Reader classroom magazines-including over 7,000 resources from 2000 to the present, with more added quarterly.
Thinkronize, a leader in the digital delivery of K-12 educational content and developers of netTrekker, will make Weekly Reader Express available in a digital format and deliver it conveniently through netTrekker's search results. netTrekker is now used by over 12 million students, 620,000 teachers, and 21,000 schools in all 50 states in the United States.
"Weekly Reader is one of the cherished and longstanding treasures of our nation's classrooms," said Thinkronize CEO Randy Wilhelm. "By digitally delivering this educationally sound and prized content into our schools, we are providing our digital learners with engaging content that sparks literacy and builds curiosity about the world around them."
Written by experts who understand children and how they learn, the Weekly Reader Express collection covers a broad range of academic topics, from social studies and English-language arts to science, health, current events, and career development, and can be used to build reading skills, help with lesson planning, and provide engaging, grade-appropriate information for students in grades K to 12. And, because it is keyed to each state's curriculum, Weekly Reader Express is a fast, easy way to identify appropriate content and create grade-specific lessons on curriculum topics.
"We are dedicated to be bringing the best content to life for teachers and students and are delighted to be working with Thinkronize to make Weekly Reader Express available digitally via its top-notch search engine, netTrekker," said Neal Goff, President of Weekly Reader Publishing. "Now when a teacher or student searches for a topic that is covered in Weekly Reader's extensive collection, the results will return our curriculum-based, news-oriented, and educationally-vetted content."
Weekly Reader Express will also contain full-text access to its other Weekly Reader magazines-including Current Events, Current Science, and Career World, as well as their associated teacher's guides.
About Weekly Reader Publishing:
For more than 100 years, Weekly Reader has been a leading publisher of supplemental educational products to schools and libraries, dedicated to making learning come alive by creating engaging materials that connect what children learn to the world around them. Through its flagship product line-Weekly Reader classroom magazines-it reaches an audience of almost 8 million educators, students, and their parents annually. The Weekly Reader Publishing Group (WRPG) also includes Weekly Reader Curriculum Publishing and Custom Publishing; Weekly Reader Research; Gareth Stevens Publishing; World Almanac Education Library Services; Facts for Learning and Funk & Wagnall's. WRPG is part of the Reader's Digest Association, Inc. For more information, visit www.weeklyreader.com.
About the netTrekker Product Suite
The netTrekker product line includes award-winning educational search products for both the education (netTrekker) and consumer (netTrekker home) markets. Unlike ordinary search engines, products from the netTrekker suite provide fast and easy access to only the best educational resources from the entire Internet in a safe, organized, standards-aligned format. Using netTrekker products, educators, school librarians, students, and parents save valuable time because they are directed to relevant, reliable, educator-selected websites every time-meaning less time spent on searching and more time focused on teaching, learning, and achieving. For more information about the netTrekker productsuite, visit www.netTrekker.com.
netTrekker is dedicated to enhancing the learning environment by providing highly effective technologies that deliver rich educational content to students and teachers in a safe, relevant, easy-to-use format. The netTrekker product portfolio includes educational search tool, netTrekker Search and personalized student workspace solution, igotta. netTrekker also provides solutions focused on professional development, global services and print-to-digital transition of education agencies and publishers. Founded in 1999, netTrekker is widely recognized as the first standards-based educational search tool and is currently serves millions of students and is present in over 18,000 K-12 public and private schools across U.S., Canada and Puerto Rico.