Press Release

PR Contact:
Kristen Plemon
Account Executive
C. Blohm & Associates, Inc.
netTrekker Contact:
Laura Hannah
Brand Marketing Manager
For Immediate Release
December 9, 2008
Thinkronize, Developer of netTrekker, Announces New Vice President, Marketing

Cincinnati, OH, December 9, 2008 - Thinkronize, Inc., developer of the leading safe search tool for K-12 schools, netTrekker, is pleased to announce the appointment of Kirsty Wertz as its new vice president of marketing.

Wertz is a customer-centric marketing executive with experience in both B2B and B2C marketing. A creative thinker and change agent, Wertz specializes in helping organizations consider alternatives that best meet customer needs and generate results for the business.

"We are thrilled to have Kirsty to help guide our efforts in bringing our flagship solutions to the education market in a strategic, creative and effective manner," said Randy Wilhelm, CEO, Thinkronize, Inc. "As we continue to grow and expand, Kirsty will be involved every step of the way."

As vice president of marketing, Wertz's responsibilities will include setting the company’s marketing strategy, managing the brand portfolio, collecting and internalizing market insights as well as partnering with product and sales teams to bring opportunities to life.

Prior to Thinkronize, Wertz spent time in the advertising industry in Australia and then as Public Affairs Officer at the Australian Kidney Foundation. After moving to the United States in 1999, Wertz consulted with small businesses and then spent more than six years with Reynolds and Reynolds in a variety of marketing roles, the most recent as Director of Marketing Communications for the global automotive dealer management solution provider. Following her stint at Reynolds she spent two years with GE Money Sales Finance, a division of General Electric Company where she led the B2B Marketing Center of Excellence which served to share best practices and improve the effectiveness of business-to-business marketing efforts.

Kirsty Wertz holds a Bachelor of Commerce (Marketing) from Curtin University of Technology. She lives on a Christmas Tree Farm in Franklin Township, Ohio with her husband and two sons.

About netTrekker

netTrekker is dedicated to enhancing the learning environment by providing highly effective technologies that deliver rich educational content to students and teachers in a safe, relevant, easy-to-use format. The netTrekker product portfolio includes educational search tool, netTrekker Search and personalized student workspace solution, igotta. netTrekker also provides solutions focused on professional development, global services and print-to-digital transition of education agencies and publishers. Founded in 1999, netTrekker is widely recognized as the first standards-based educational search tool and is currently serves millions of students and is present in over 18,000 K-12 public and private schools across U.S., Canada and Puerto Rico.