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Press Release

PR Contact:
Kristen Plemon
Account Executive
C. Blohm & Associates, Inc.
608.839.9805
kristen@cblohm.com
netTrekker Contact:
Laura Hannah
Brand Marketing Manager
netTrekker
877.517.1125
lhannah@nettrekker.com
For Immediate Release
December 16, 2008
netTrekker's Quarterly "Top 15 In-School Search Index" Provides Real-Time Ranking of Terms Our Kids Are Searching for Most
"Barack Obama" Rules in National Ranking Revealing Most Popular Internet Keywords Entered by K-12 Students

Cincinnati, OH, December 16, 2008 - If Internet search engines were an indicator of the outcome of a presidential election-and if kids could vote-Barack Obama would have won 2-1. This fall, K-12 students around the country entered "Barack Obama" into their school's Internet search engines just behind more typical kid-oriented terms, "Dogs" and "Games" and well ahead of "John McCain."

Starting today, the fall 2008 "Top 15 In-School Search Index" of the most active search terms will be available on Thinkronize, Inc's netTrekker site http://ntdi.nettrekker.com/?page=top15search_fall2008. The index offers insight into what our nation's students are learning about, care about and want to know more about.

For this fall quarter (August – October 2008), "Dogs" reigned in the most searches, with "Games" coming in at #2-showcasing that dogs are also kids' best friend, and that games can be an engaging learning tool. Our President Elect Barack Obama came in at #3, "animals" at #4 and "Halloween" at #5. The total number of unique search terms for the fall quarter was 1,087,610.

"There is no doubt that search behavior on our consumer search engines can offer an insightful window into the minds of our population," said Thinkronize CEO Randy Wilhelm. "Our in-school search index offers a kid-centered, educationally-oriented view. And, for this quarter, it is gratifying to see that kids were taking an interest in presidential politics."

The "Top 15 In-School Search Index" is tracked by Thinkronize, a leader in the digital delivery of K-12 educational content and developers of netTrekker, the #1 safe educational search tool in K-12 schools. netTrekker is now used by over 12 million students, 600,000 teachers, and 21,000 schools in all 50 states in the United States.
Following are this fall's top 15 most active keyword searches:

Rank
Keyword
1
Dogs
2
Games
3
Barack Obama
4
Animals
5
Halloween
6
Football
7
Civil War
8
Christopher Columbus
9
John McCain
10
Weather
11
Frogs
12
Plants
13
Native Americans
14
Cats
15
Cells

About netTrekker

netTrekker is dedicated to enhancing the learning environment by providing highly effective technologies that deliver rich educational content to students and teachers in a safe, relevant, easy-to-use format. The netTrekker product portfolio includes educational search tool, netTrekker Search and personalized student workspace solution, igotta. netTrekker also provides solutions focused on professional development, global services and print-to-digital transition of education agencies and publishers. Founded in 1999, netTrekker is widely recognized as the first standards-based educational search tool and is currently serves millions of students and is present in over 18,000 K-12 public and private schools across U.S., Canada and Puerto Rico.